Fitbit, which offers the Fitbit Ultra activity monior and the Aria WiFi Smart Scale, announced its third round of funding: $12 million from existing investors. Foundry Group, True Ventures, SoftTech VC and Felicis Ventures all participated in the round.
At the Consumer Electronics Show (CES) in Las Vegas a few weeks ago, Fitbit unveiled the Aria WiFi scale, its first product offering outside of wearable activity monitors. Similar to Withings’ WiFi scale, the Aria scale from Fitbit measures weight, body fat percentage, as well as BMI and uploads the data via the user’s home WiFi network to Fitbit’s online portal. The device is expected to launch in late April and will...


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